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Comparison Page SEO How to Create Pages That Convert

A consultant's guide to comparison page SEO: build vs and alternative pages that rank, convert, stay honest, and get cited by AI.

SEO Content Writing Tips: 21 Lessons From Writing 500+ Pages for Clients

Practical SEO content writing tips that actually move rankings: match search intent, write for entities, and structure content AI assistants will quote.

How to Build an SEO Roadmap: Free Roadmap Template Included

Published: 15 June 2026  |  Last updated: 15 June 2026  |  17 min read By Graeme Whiles Every client result I reference on this site started life as a single page. Not a 60-tab spreadsheet, not a...

Custom GPTs for Marketing: Build Tools That Scale Your Content

Custom GPTs for marketing, explained by the consultant who builds them. Five free tools, a six-step build process, and why hosting tools on your own site wins.

Content Pruning for SEO: When to Delete, Merge, or Redirect Content

If your traffic has plateaued, you may have too much content, not too little. Here's my content pruning guide to deleting, merging, and redirecting pages.

Content Marketing Consultant vs Agency: Which Do You Actually Need?

Content marketing consultant vs agency: which does your business need? An honest take on seniority, access, capacity and cost, from a senior consultant.

Content Decay: How to Detect and Fix Pages Losing Traffic

Content decay quietly drains organic traffic from your best pages. Here is how to detect it early and the framework I use to fix decaying content.

Entity SEO: How Search Engines Use Knowledge Graphs

Entity SEO is how brands rank in 2026: AI Overviews and AI Search both run on entities. Here's my 4-step framework plus an interactive Entity Web tool.

On-Page SEO Checklist: Every Element That Affects Your Rankings

The on-page SEO checklist I run for every client, with explicit notes on which items are critical and which are not, including my interactive checklist.

SEO Pricing in the UK: What Does SEO Cost in 2026? (With Benchmarks)

SEO pricing in the UK ranges per month in 2026. Here is exactly what you get at each price point, the sweet spot, and where the genuine value sits.