Freelance SEO consultant for businesses that want results, not reports

I am Graeme Whiles, an experienced SEO consultant based in Leeds, UK. I deliver bespoke SEO strategy, technical SEO audits, keyword research, and AI search optimisation directly to growth-stage businesses. No agency layers. No juniors. Just senior-level search engine optimisation from the person you actually speak to.

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No commitment required. I will crawl your site, pull your competitive data, and show you exactly where the organic search opportunities are.

Graeme Whiles, freelance SEO consultant based in Leeds, UK

Published in Foundr Magazine and Originality.ai

AEO specialist since 2022

Journalism-trained, University of Worcester

Based in Leeds, working globally

Why hire a freelance SEO consultant instead of an agency?

Most SEO agencies promise senior expertise in the sales process and then hand your account to a junior. I built GWContent so that would never happen. When you hire me, you get a dedicated SEO specialist who treats your business goals as their own.

Direct access, no account managers

The person who runs your SEO audit is the same person who conducts the keyword research, builds the SEO strategy, and presents the deliverables. No handoffs, no outsourcing. That direct accountability is something digital marketing agencies structurally cannot offer.

Data-backed SEO strategy

Every recommendation is built on competitor analysis from Ahrefs, technical SEO audits from Screaming Frog, and performance data from Google Search Console and Google Analytics. If I cannot prove it with data, I do not recommend it. No guesswork, no cheap SEO shortcuts.

Organic search and AI search together

Search engine optimisation now extends beyond Google search. I build every engagement to increase organic traffic in traditional search engine results pages and improve your online visibility across ChatGPT, Perplexity, and Google AI Overviews. Most SEO consultants are not offering this yet.

+324% Organic traffic growth
Originality.ai

+805% Referring domain growth
Originality.ai

+451% Daily impressions
Peppr

Since 2022 Independent SEO
and AEO consultancy

SEO consultancy clients include Practice Better Three Putt Golf Connecteam Originality.ai 6sense Peppr

What clients say about working with me

"Graeme has been a fantastic content strategy partner. He has delivered excellent exposure across Google, LLMs, and socials."

Jon Gilham Founder, Originality.ai

"A rare breed of content marketing consultant who truly understands content strategy, SEO, and how to successfully incorporate AI."

David Ruhm Connecteam

SEO and AEO services

Every service below is scoped, priced, and delivered by me directly. Start with one engagement, or combine them into a monthly retainer when you are ready to compound results.

Technical SEO Audit

Full-site health check covering crawl errors, indexation, page speed, schema, internal linking, and on-page elements. Every issue prioritised with fix instructions.

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AI Visibility Audit

Brand visibility assessment across ChatGPT, Perplexity, Gemini, and Google AI Overviews. Benchmarked against competitors with an AEO action plan.

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Content Strategy Blueprint

Keyword research, topical authority mapping, content calendar, and internal linking plan built around your commercial priorities.

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Content Refresh Programme

Targeted rewrite and optimisation of existing pages to recover lost rankings, improve conversion, and win AI citation.

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On-Page and Money Page Optimisation

Conversion-focused optimisation of your highest-value pages, covering schema, entity coverage, copy, and internal linking.

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Full-Stack SEO Retainer

Ongoing senior-led SEO and AEO strategy across technical, content, and AI search. Scoped to your business goals, compounding monthly.

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Frequently asked questions

Everything you need to know about GWContent, SEO and AEO consultancy, and how I work.

What is GWContent?

GWContent is an independent SEO and AEO consultancy based in Leeds, UK, founded by Graeme Whiles. It helps growth-stage SaaS and ecommerce brands rank on Google, get cited by ChatGPT, Perplexity, and Google AI Overviews, and compound organic traffic through technical SEO, keyword research, content strategy, and AI search optimisation.

Who is Graeme Whiles?

Graeme Whiles is the founder of GWContent and a senior SEO and AEO consultant with over a decade of experience. He has worked with brands including Originality.ai, Connecteam, 6sense, Practice Better, Peppr, and Three Putt Golf. He writes regularly for Foundr Magazine and Originality.ai on SEO and AI search strategy.

What is the difference between SEO and AEO?

SEO (Search Engine Optimisation) focuses on ranking in traditional search results on Google and Bing. AEO (Answer Engine Optimisation) focuses on getting your brand cited by AI platforms such as ChatGPT, Perplexity, and Google AI Overviews. Both require different strategies, though Google AI Overviews increasingly blend traditional ranking signals with AI citation logic.

What types of businesses does GWContent work with?

GWContent works primarily with growth-stage SaaS companies, ecommerce brands, and professional services businesses investing seriously in organic and AI search. Current and recent clients include Originality.ai, Connecteam, 6sense, Practice Better, Peppr, and Rehaus. It is not a fit for businesses looking for guaranteed rankings, link-building only, or cheap SEO.

How much does SEO consultancy cost?

SEO consultancy at GWContent is priced by scope rather than hours. Standalone services such as a Technical SEO Audit or AI Visibility Audit start from a fixed project fee. Monthly retainers are scoped around the specific growth challenge and typically suit brands investing meaningfully in organic and AI search. Every engagement begins with a free audit.

Where is GWContent based?

GWContent is based in Horsforth, Leeds, West Yorkshire, UK. It is registered as GWContent Ltd, Company No. 14724975, in England and Wales, with Graeme Whiles as Director. The consultancy works with clients across the UK, US, Europe, and globally, primarily remotely, with occasional on-site workshops in the UK.

How long does an SEO engagement take?

SEO engagements at GWContent typically run between three and twelve months for meaningful results. Technical SEO audits and AI visibility audits are delivered within one to two weeks. Content strategy and ongoing retainer work compound over months as published content gains authority, links, and rankings. Most clients see measurable movement within 90 days.

Looking for an SEO consultant you can actually trust?

Start with a free SEO audit. I will run a technical SEO crawl of your site, pull your keyword rankings and competitor analysis from Ahrefs, and check your visibility across AI search engines. No sales pitch, no vague errors list. Just an honest assessment of where you stand in organic search and what it would take to improve.

Takes 30 seconds to submit. No card required. No commitment. Get a Free SEO Audit →

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