Freelance SEO Consultant in Leeds
Results,not reports.
I am Graeme Whiles, an experienced SEO consultant based in Leeds, UK. I deliver bespoke SEO strategy, technical audits, keyword research, and AI search optimisation directly to growth-stage businesses. No agency layers. No juniors. Just senior-level SEO from the person you actually speak to.
No commitment required. I will crawl your site, pull your competitive data, and show you exactly where the organic search opportunities are.
Originality.ai
Originality.ai
Peppr
and AEO consultancy
Originality.ai
278K to 1.18M sessions
Connecteam
263K to 428K sessions
6sense
Avg position 15.0 to 11.4
Practice Better
10.9K to 32K monthly clicks
Peppr
DR 24 to 42 in six months
REHAUS
5.9x impressions, #1 in ChatGPT
Three Putt Golf
1.18M impressions from zero
SEO and AEO services
Every service below is scoped, priced, and delivered by me directly. Start with one engagement, or combine them into a monthly retainer when you are ready to compound results.
Technical SEO Audit
Full-site health check covering crawl errors, indexation, page speed, schema, internal linking, and on-page elements. Every issue prioritised with fix instructions.
Learn more →AI Visibility Audit
Brand visibility assessment across ChatGPT, Perplexity, Gemini, and Google AI Overviews. Benchmarked against competitors with an AEO action plan.
Learn more →Content Strategy Blueprint
Keyword research, topical authority mapping, content calendar, and internal linking plan built around your commercial priorities.
Learn more →Content Refresh Programme
Targeted rewrite and optimisation of existing pages to recover lost rankings, improve conversion, and win AI citation.
Learn more →On-Page and Money Page Optimisation
Conversion-focused optimisation of your highest-value pages, covering schema, entity coverage, copy, and internal linking.
Learn more →Full-Stack SEO Retainer
Ongoing senior-led SEO and AEO strategy across technical, content, and AI search. Scoped to your business goals, compounding monthly.
Learn more →Why hire a freelance SEO consultant instead of an agency?
Most SEO agencies promise senior expertise in the sales process and then hand your account to a junior. I built GWContent so that would never happen. When you hire me, you get a dedicated SEO specialist who treats your business goals as their own.
Direct access, no account managers
The person who runs your SEO audit is the same person who conducts the keyword research, builds the SEO strategy, and presents the deliverables. No handoffs, no outsourcing. That direct accountability is something digital marketing agencies structurally cannot offer.
Data-backed SEO strategy
Every recommendation is built on competitor analysis from Ahrefs, technical SEO audits from Screaming Frog, and performance data from Google Search Console and Google Analytics. If I cannot prove it with data, I do not recommend it. No guesswork, no cheap SEO shortcuts.
Organic search and AI search together
Search engine optimisation now extends beyond Google search. I build every engagement to increase organic traffic in traditional search engine results pages and improve your online visibility across ChatGPT, Perplexity, and Google AI Overviews. Most SEO consultants are not offering this yet.
What clients say about working with me
Every quote below is from a named client, in their own words, and every one links to the case study with the numbers behind it.
He is a fantastic content strategy partner who has helped Originality continue to grow into one of the industry-leading AI detection software tools, with excellent exposure across Google, LLMs, and Socials.
Graeme is that rare breed of content marketing consultant who truly understands content strategy, SEO, and how to successfully incorporate AI into a brilliant content marketing strategy.
He came in, identified issues we hadn't surfaced internally, and built a content strategy that actually maps to how our buyers search. The technical audit findings alone were eye-opening.
Graeme brought a level of strategic depth to our SEO and AEO programme that genuinely moved the needle. The results speak for themselves, and the quality of thinking behind every deliverable has been consistently impressive.
Graeme is the kind of SEO partner every company hopes to find. He didn't just pass along blog articles and call it a day. He analysed our web pages and delivered detailed reports that were actionable. We got clear roadmaps we could execute on immediately.
Appreciate your getting stuck into this so quickly, the depth of the diagnostic is genuinely useful. The migration rescue work is real: the 530 redirects, brand consolidation, 269 invisible designers, schema fixes, CLS, /pages/sell. All of that needs to ship and ship fast.
Frequently asked questions
Everything you need to know about GWContent, SEO and AEO consultancy, and how I work.
What is GWContent?
Who is Graeme Whiles?
What is the difference between SEO and AEO?
What types of businesses does GWContent work with?
How much does SEO consultancy cost?
Where is GWContent based?
How long does an SEO engagement take?
Tell me what is not working.
I will tell you what I would do about it. One form, read by one person. No sales team, no discovery-call script, no drip sequence. You get a straight answer from the consultant who would do the work.
What happens next
- 1I read your message and take a first look at your site, rankings, and AI search visibility before replying.
- 2You get a reply within two business days with my honest read on the situation and whether I am the right fit.
- 3If it makes sense, we book a 30-minute call. If it does not, I will say so and point you somewhere useful.
Prefer email? graeme@gwcontent.com
Or find me on LinkedIn.
Message received.
Thanks. I will look at your site and reply within two business days. In the meantime, read my case studies or try my free SEO tools.