The Best Shopify SEO Experts and Agencies in the UK (2026)
Published: 3 November 2026 | Last updated: 4 November 2026 | 11 min read
It's a good store.
The products are right, the customers who find you come back, and your SEO app is all green ticks.
The trouble is, not enough people are finding you.
The obvious place to look for help is Shopify's partner directory, and it gives you pages of badges and five-star ratings.
However, a badge tells you a business is a Shopify Partner. It can't tell you whether that business has ever grown a Shopify store's organic sales, or what it'll cost you to find out.
So I've checked.
Full disclosure: I'm a Shopify SEO consultant with a Shopify store of my own, so I'm on this list, held to the same checks as the other nine.
In this guide, I'll take you through 10 UK Shopify SEO experts and agencies, grouped by the size of store each one suits, with whatever results and prices each one publishes.
Short on time? Here are the key takeaways
- Match the expert to your store's size: a specialist from £990 a month suits a small store, and agencies such as Blink work with stores turning over £5m or more online.
- Ask for a Shopify result with a name on it: six of the 10 publish a named result with a number attached.
- Shopify's own directory has the best reviews: Herd (29 reviews) and Swanky (35) both score 5.0 there. Most of the rest have no Trustpilot reviews at all.
- Prices are easy to find: six of the 10 publish a price for Shopify SEO work, from £250 a day to £5,000 a month.
- Google's AI already has favourites: seven of the 10 are cited by its AI Overview for at least one of three Shopify SEO searches.
How I checked every name on this list
I didn't take anyone's word for it, including my own.
- Shopify results: a result for a named store, with a number attached.
- A company you can look up: I checked Companies House wherever the business shows a company number or trades under its own name.
- Independent reviews: reviews on the Shopify Partner Directory, Clutch or Trustpilot, where the business doesn't choose what's shown.
- Published prices: a starting price for Shopify SEO on its own website.
- AI search signal: whether Google's AI Overview cites the business when UK buyers search "shopify seo experts", "shopify seo agency" or "shopify seo consultant".
I checked everything on 3 November 2026.
Nobody paid to be on this list.
The shortlist at a glance
| Expert or agency | Based | Best for | Starting price | Reviews you can check |
|---|---|---|---|---|
| Search Hog | Newquay | Small stores that want a specialist on a fixed fee | £990 a month + VAT | Clutch 5.0 (2 reviews) |
| Carrie-Ann Sudlow | Cheshire | Independent brands that want more non-branded traffic | Not published for Shopify | Trustpilot 4.3 (7 reviews) |
| Mr Noble | Bournemouth | Small stores that want help by the day | £250 a day | None found |
| Daniel Foley Carter | London | Growing stores that want a senior consultant | £1,000 a month | None found |
| GWContent | Leeds | Stores that need a migration fix or an audit first | £1,600 audit | 4.9 from 33 Google reviews |
| Imaginaire | Nottingham | Established stores that want an agency retainer | £3,000 a month | None found |
| Blink | Norwich | Large catalogues, usually £5m+ online | £3,000 a month | None found |
| Herd | Hessle, East Yorkshire | Brands that want SEO and Shopify development together | Not published | Shopify Partner Directory 5.0 (29 reviews) |
| Swanky | Exeter | Shopify Plus brands selling abroad | Not published | Shopify Partner Directory 5.0 (35 reviews) |
| Charle | London | London brands that want a Premier Partner | Not published | Clutch 4.9 (4 reviews) |
Small independent stores: a specialist on a budget
A small store doesn't need an agency team.
It needs someone who knows Shopify's quirks and can fix them quickly.
Search Hog
Best for: small stores that want a Shopify specialist on a fixed monthly fee.
- Company: Search Hog Ltd, incorporated in 2019 (Companies House 11885079), based in Newquay, Cornwall.
- Published prices: Shopify SEO from £990 a month + VAT, according to its Shopify SEO page, which says it has optimised Shopify stores since 2015.
- Reviews: 5.0 from two Clutch reviews.
- Search signal: that page ranks eighth in Google in the UK for "shopify seo experts".
Worth knowing: I didn't find a Shopify result with figures on its site. Ask for a store you can look at, with numbers.
Carrie-Ann Sudlow
Best for: independent brands that want more traffic from people who don't already know their name.
- Company: Carrie-Ann Sudlow Consultancy Limited, incorporated in 2015 (Companies House 09593488), with offices in Cheshire and Anglesey.
- Shopify results: Luva Huva, an independent lingerie brand on Shopify, with a 116% increase in non-branded organic clicks, according to its case study.
- Reviews: a TrustScore of 4.3 from seven Trustpilot reviews.
- AI search signal: Google's AI Overview cites its Shopify SEO page for "shopify seo consultant", and the page ranks second.
Worth knowing: its general SEO packages start at £246 a month ex VAT, but there's no published price for Shopify work. Ask for a quote.
Mr Noble
Best for: small stores that want Shopify SEO help by the day.
- Based: Bournemouth.
- Published prices: day rates from £250, according to his Shopify SEO page.
- AI search signal: Google's AI Overview cites that page for "shopify seo experts", and it ranks fifth for "shopify seo consultant".
- Results: the page reports a 1,479% increase in visibility, but doesn't name the store.
Worth knowing: the site doesn't show a company number. Ask how you'd be contracting.
Growing stores: a senior consultant
Once a store has real revenue, the mistakes get more expensive.
This is where one senior person who has fixed the same problems before is worth paying for. My list of the best freelance SEO consultants goes beyond Shopify.
Daniel Foley Carter
Best for: growing stores that want a senior consultant with an agency behind him.
- Company: Carter Jake Wealth Ltd, incorporated in 2020 (Companies House 12947777), with an office in London.
- Published prices: Shopify SEO campaigns from £1,000 to £3,000 a month, and day rates from £350, according to his Shopify SEO page.
- Shopify results: 88Vape, with organic impressions up more than 400% and clicks up more than 250%.
- AI search signal: Google's AI Overview cites that page for both "shopify seo experts" and "shopify seo consultant", where it ranks fourth and third.
Worth knowing: he also owns an SEO agency, Assertive Media. Ask whether he or the agency team would work on your store.
GWContent (Graeme Whiles)
Best for: stores that need a migration fixed, or want an audit before they commit to a retainer.
Yes, this is me. Here's how I score on the same checks.
- Who does the work: me. No account managers and no juniors.
- Company: GW Copywriting Limited, trading as GWContent, incorporated in 2023 (Companies House 14724975).
- Shopify results: after REHAUS moved its Shopify store to a new domain, I rebuilt 1,600 redirects and consolidated 113 duplicate collections. Monthly impressions grew 5.9 times. My own Shopify store, Three Putt Golf, has earned 3.71M impressions and 50,079 clicks on a brand-new domain.
- Published prices: a Shopify SEO audit from £1,600, or £400 a day.
- Reviews: 4.9 from 33 Google reviews. None on Clutch or Trustpilot yet.
Worth knowing: I'm one person and I focus on SEO. If you need a development team for theme or app work as well, Herd or Swanky will suit you better.
Larger stores: Shopify SEO agencies
Big catalogues bring big Shopify problems: duplicate collection URLs, filters that create thousands of pages, and apps that slow everything down.
Imaginaire
Best for: established stores that want a Shopify SEO agency on a retainer.
- Company: The Imaginaire Online Ltd, incorporated in 2014 (Companies House 09010540), based in Nottingham.
- Published prices: retainers from £3,000 a month, according to its Shopify SEO page.
- Results: Alert Electrical, with 20% more revenue within three months on the same budget, though the case study doesn't say which platform the store uses.
- AI search signal: Google's AI Overview cites its Shopify SEO page for "shopify seo agency".
Worth knowing: ask for a Shopify case study specifically.
Blink
Best for: large catalogues, usually stores turning over £5m or more a year online.
- Company: a trading name of Gladstone Street Ltd, incorporated in 2015 (Companies House 09446912), based in Norwich.
- Published prices: retainers from £3,000 to £5,000 a month for the first phase, and a one-off diagnostic from £1,500 to £2,000, according to its Shopify SEO page.
- Named results: Ethical Bedding, with organic revenue up 250% year on year over a recent 30-day period, and Bare Kind, with organic revenue up 103% heading into Q4.
- AI search signal: Google's AI Overview cites that page for "shopify seo agency".
Worth knowing: the diagnostic fee is credited against your first month if you go on to a retainer.
Shopify Plus brands: SEO and development in one team
If your store needs theme changes, apps and SEO together, a Shopify Partner agency keeps it all under one roof.
Herd
Best for: brands that want SEO and Shopify development from the same team.
- Company: Herd Agency Limited, incorporated in 2013 (Companies House 08579517), based in Hessle, East Yorkshire.
- Shopify Partner status: a Premier Partner since February 2014, with 5.0 from 29 reviews on its Shopify Partner Directory profile.
- Shopify results: Tile.co.uk, with organic revenue up 160% year on year and organic visibility up 43%, according to its case study.
- AI search signal: Google's AI Overview cites its Shopify SEO page for "shopify seo agency".
Worth knowing: the strongest all-round evidence on this list, with a named Shopify result, a long partner history and 29 independent reviews.
Swanky
Best for: Shopify Plus brands selling into more than one country.
- Company: Swanky Group Limited, incorporated in 2010 (Companies House 07138036), based in Exeter.
- Shopify Partner status: a Platinum Partner since August 2011, with 5.0 from 35 reviews on its Shopify Partner Directory profile, the most of anyone here.
- Results: a 672% increase in organic traffic for a UK client's US Shopify store, according to its Shopify SEO page, though the client isn't named.
Worth knowing: a Shopify partner since 2011. Ask for an SEO case study with a store name.
Charle
Best for: London brands that want a Premier Partner agency.
- Company: Charle London Limited, incorporated in 2019 (Companies House 11863407), based in London.
- Shopify Partner status: a Premier Partner, according to its Shopify Partner Directory profile.
- Reviews: 4.9 from four Clutch reviews.
- Search signal: its SEO page ranks second in Google in the UK for "shopify seo experts", and Google's AI Overview cites it for "shopify seo agency".
Worth knowing: I didn't find a published SEO price or an SEO result with numbers. Ask for both.
What Shopify SEO costs in the UK
Six of the 10 publish a price for Shopify SEO work.
Day rates start at £250 (Mr Noble) and £350 (Daniel Foley Carter), monthly work starts at £990 + VAT (Search Hog), and the agencies start at £3,000 a month (Imaginaire and Blink).
The good news? Most Shopify SEO problems show up in an audit, so you can find out what's wrong before you commit to a retainer.
My survey of published UK SEO prices shows what 20 providers charge more generally.
Questions to ask a Shopify SEO expert
Shopify has its own SEO quirks, so these questions sort the specialists from the generalists.
- How do you handle duplicate product URLs? Shopify can reach the same product through several collection paths, so the answer should mention canonical tags and internal links.
- Which apps will you add, and which will you remove? Every app adds code, and too many slow your store down.
- What happens to my redirects if I migrate? A move to or from Shopify is where most stores lose rankings. My list of the best SEO migration agencies covers who to call.
- Which Shopify store have you grown, and by how much? A store name and a number beats any testimonial.
My Shopify SEO guide covers each of these in detail, and my list of the best Shopify SEO apps covers the apps worth keeping.
Final Thoughts
The best Shopify SEO expert for you is the one who has already grown a store like yours. Not on Shopify? My list of the best ecommerce SEO consultants and agencies covers other platforms too.
The Shopify SEO experts worth hiring aren't the ones with the biggest directory badge. They're the ones who can name a store they've grown and show you the numbers.
If your store has lost traffic after a migration, or you want to know what's holding it back, start with a Shopify SEO audit, read my case studies, or get in touch. If you need a Shopify Partner to build as well, I'll tell you which agency on this list I'd call.
Author Bio
Graeme Whiles is an independent SEO and AEO consultant at GWContent. He has worked with enterprise and SaaS brands, including Originality.ai, Connecteam, 6sense, Practice Better, and Peppr, growing organic traffic and AI search visibility across some of the most competitive categories in B2B. He also built Three Putt Golf Clothing from a blank domain as a live proof of concept for his methodology.
Shopify SEO Expert Frequently Asked Questions
What does a Shopify SEO expert do?
A Shopify SEO expert gets a Shopify store found in Google and AI search. The work usually covers duplicate product and collection URLs, site speed and app bloat, product and collection page content, structured data, and redirects when a store migrates.
How much does Shopify SEO cost in the UK?
Of the 10 UK experts and agencies in this guide, six publish a price. Day rates start at £250, monthly work starts at £990 + VAT, and Shopify SEO agencies start at about £3,000 a month.
Do I need a Shopify Partner for SEO?
Not always. A Shopify Partner agency makes sense if you need development and SEO together. If your theme and apps are already in good shape, a specialist SEO consultant can usually do the SEO work for less.
How do I check a Shopify SEO expert's results?
Ask for a named Shopify store and a number, such as organic revenue or clicks. Then check the business at Companies House and read its reviews on the Shopify Partner Directory, Clutch or Trustpilot.
