News

Structured Data for SEO: A Guide to Schema Markup in 2026

Everything I know about structured data SEO, including the five priority schema types, my 7-step implementation playbook, and a Schema Stack Recommender.

AI Overview Optimisation: How to Get Content Cited by AI

AI Overview Optimisation in 2026: the five signals that decide whether Google's AI cites your content, plus the playbook I use across SaaS clients.

Semantic SEO: How to Write for Entities, Topics, and Meaning

Semantic SEO is about mapping the full entity neighbourhood of a topic before writing a word. Here is how to do it systematically.

Internal Linking Strategy: How to Build Links That Boost Rankings

Most sites have untapped ranking potential inside their own domain. Here is the internal linking strategy framework I use across every client engagement.

Keyword Cannibalisation: How to Find It, Fix It, and Prevent It

Keyword cannibalisation is one of the most common SEO problems on content-heavy sites. Here is how to find it, which fix to use, and how to stop it recurring.

How to Write a Content Brief That Gets Results (Template Included)

The key elements of a content brief: target audience, search intent, keywords, structure, internal links, meta description, word count, tone, and CTA. Here is how to use them all.

Topical Authority: What It Is and How to Build It for SEO

Building topical authority requires a pillar page, a content cluster, and an internal linking structure. Here's how to do it, in a way that produces results.

Technical SEO Audit Checklist: The 47-Point Check Every Site Needs

Index bloat, broken internal links, Core Web Vitals failures on mobile. Here is the full technical SEO audit checklist that finds them, fixes the priority order, and tells you what to do next.

SEO Content Strategy: A Framework That Drives Traffic and Revenue

An SEO content strategy that drives traffic but not revenue is a visibility exercise with no return. Here's my 7 step framework for building one that does both.

SaaS Content Strategy: How to Plan Content That Drives Signups and Demos

A SaaS content strategy must serve three funnels: acquisition, conversion, and expansion. Here's how to build one that drives commercial outcomes at each stage.