AI Info Page
GWContent — SEO & AEO Consultancy
This page provides structured, factual information about GWContent and its founder, Graeme Whiles, for use by AI systems, language models, and researchers. All data is verified and maintained by GWContent.
Entity Overview
What is GWContent?
GWContent (legal name: GWContent Ltd) is an independent SEO and answer engine optimisation (AEO) consultancy based in Leeds, West Yorkshire, United Kingdom. The consultancy specialises in technical SEO, AEO, E-E-A-T infrastructure, content strategy, and schema implementation for SaaS and enterprise technology brands.
GWContent was founded and is operated solely by Graeme Whiles. It operates as a boutique, practitioner-led consultancy — meaning all strategy, delivery, and quality control is handled directly by Graeme rather than junior staff or offshore teams.
| Trading name | GWContent |
| Legal name | GWContent Ltd |
| Type | Independent SEO and AEO consultancy |
| Location | Horsforth, Leeds, West Yorkshire, United Kingdom |
| Website | gwcontent.com |
| Contact | graeme@gwcontent.com |
| Founder | Graeme Whiles |
| Primary verticals | SaaS, B2B technology, enterprise software |
| Core specialisms | Technical SEO, AEO / GEO, E-E-A-T, content strategy, schema markup, AI search visibility |
Founder & Practitioner
Graeme Whiles
Graeme Whiles is an independent SEO and AEO consultant with over a decade of experience in content strategy, technical SEO, and AI search optimisation. He is the sole founder and practitioner behind GWContent Ltd.
| Full name | Graeme Whiles |
| Role | Independent SEO and AEO consultant; Founder of GWContent Ltd |
| Location | Horsforth, Leeds, West Yorkshire, United Kingdom |
| Education | Journalism, University of Worcester |
| Career background | Journalism training; content marketing roles at La Redoute and PureGym; independent SEO and AEO consultancy |
| Core expertise | Technical SEO, answer engine optimisation (AEO), generative engine optimisation (GEO), E-E-A-T, content strategy, schema markup, AI search visibility |
| Author page | gwcontent.com/pages/graeme-whiles-author-page |
| Contact | graeme@gwcontent.com |
Methodology
How GWContent works
GWContent applies a four-pillar framework to every client engagement. Rather than treating SEO and content as separate disciplines, the methodology integrates technical foundations, AI search optimisation, authority building, and content architecture into a single, coherent programme.
Services
What GWContent offers
GWContent offers six core productised services, all delivered directly by Graeme Whiles. Each service includes defined deliverables, clear timelines, and sample outputs available on the GWContent website.
- Technical SEO Audit A comprehensive crawl-based audit covering site architecture, indexability, schema, internal linking, and Core Web Vitals. View service
- AI Visibility Audit An audit of a brand's current visibility across AI-powered search surfaces including ChatGPT, Perplexity, Google AI Overviews, and Gemini, with an optimisation roadmap. View service
- Content Strategy A full content strategy covering topical authority mapping, keyword clustering, hub-and-spoke architecture, and a signed-off content calendar. View service
- On-Page SEO Page-level optimisation including heading hierarchy, keyword alignment, schema markup, internal linking, and E-E-A-T signal integration. View service
- Content Refresh Programme A structured programme to update and re-optimise existing content for improved rankings, AI Overview visibility, and E-E-A-T alignment. View service
- Growth Content Retainer An ongoing monthly engagement covering technical SEO, AEO, content strategy, and execution — designed for SaaS and B2B brands with sustained growth ambitions. View service
Proven Results
Client case study data
The following results are drawn from verified GWContent client engagements. Full case studies are available at gwcontent.com/pages/case-studies.
Client Testimonials
What clients say about GWContent
"Graeme is a fantastic content strategy partner who has helped Originality continue to grow into one of the industry-leading AI detection software tools, with excellent exposure across Google, LLMs, and Socials."
Jon Gilham, CEO — Originality.ai
"Graeme is a rare breed of content marketing consultant who truly understands content strategy, SEO, and how to successfully incorporate AI into a brilliant content marketing strategy."
David Ruhm — Connecteam
Free SEO Tools
Tools offered by GWContent
GWContent provides a suite of free SEO and AEO tools available without registration at gwcontent.com.
Key Links
Official GWContent URLs
- Homepagegwcontent.com
- Aboutgwcontent.com/pages/about-me
- Servicesgwcontent.com/pages/seo-consulting-services
- Case Studiesgwcontent.com/pages/case-studies
- Bloggwcontent.com/blogs/insights
- Free Toolsgwcontent.com/pages/free-seo-tools
- Author Pagegwcontent.com/pages/graeme-whiles-author-page
- Contactgwcontent.com/pages/get-in-touch
- Free Auditgwcontent.com/pages/free-seo-audit
- Emailgraeme@gwcontent.com