Most content these days looks... fine.

It’s grammatically correct. It covers the topic. It ticks some SEO boxes. Maybe it even has a few internal links and a branded banner at the top.

But here’s the thing: fine doesn’t rank.

Fine doesn’t build trust.

Fine doesn’t convert, get cited, or make anyone remember your brand five minutes later.

And that’s the trap. We all know when something’s bad. The real problem is content that seems passable but quietly underperforms.

Slowly.

Repeatedly.

Until your backlog’s full of polite, professional, totally forgettable fluff.

This is the kind of content that feels like it should work. But it doesn’t. And the usual audits don’t always catch why.

So I built something that does.

It’s called The Quick Content Assessor, a free CustomGPT that acts like a brutally honest editor, SEO consultant, and EEAT stickler all rolled into one. No fluff. No sugar-coating. Just straight-up, evidence-based critique on what your content is actually doing (or failing to do).

Want to try it out? Here's the link. But if you're curious how (and why) I made it, keep reading.

What is the Quick Content Assessor?

The Quick Content Assessor is a free CustomGPT I built to help content marketers spot what’s holding their content back, fast.

It's not designed to replace an expert SEO audit. But if you don’t have the time (or budget) for a consultant to comb through every blog post, it’s the next best thing.

Call it your content quality gut check, powered by a very fussy robot with high editorial standards.

Here’s what it does

Audits a single piece of content (web page, blog, landing page) for search-readiness and quality.
Scores each category out of F, using a consistent, evidence-based rubric.
Highlights specific strengths and gaps, pointing to exact lines or missing elements.
Ranks improvements by impact, so you know what’s worth fixing first.
Helps triage a backlog, sanity-check drafts, or pressure test something before it goes live.

And here’s what it doesn’t

It won’t rewrite or polish your copy. It just tells you what needs fixing.
It doesn’t check backlinks, domain authority, or off-page SEO.
It doesn’t pretend to replace expert-level consulting — but it gets you 80% of the way there for 0% of the cost.
It doesn’t sugar-coat anything. You’ll get honest, actionable feedback — even if your ego takes a dent.

This tool isn’t for teams with full-time SEOs and editorial leads. It’s for everyone else. The consultants, the freelancers, the in-house marketers juggling too much, who just need a fast, honest gut check on whether a page is actually good enough to publish.

Why I built it

Because “this content looks good” means absolutely nothing.

I’ve worked with dozens of brands where content looked the part. Clean layout, coherent structure, decent word count. Maybe even optimised for keywords (sometimes!).

But it still underperformed.

Traffic flatlined. Bounce rates crept up. Rankings stalled. No one could quite figure out why.

And the usual answers? Not helpful.

“Maybe the algorithm changed.”
“Let’s just give it more time.”
“Can we add another infographic?”

What I really wanted was a second pair of eyes. Something that could step back, look at the content objectively, and say: “Here’s what’s strong. Here’s what’s weak. Here’s how to fix it.”

But that kind of feedback usually costs time, money, or a consultant’s sanity. So I built a tool that could do 80% of the job, instantly, for free, leaving me to utilise my time to really dive deep into the human edits and assessment aspects, which no GPT can replace.

The Quick Content Assessor is my way of bottling up what I look for when I audit content:

Does it match search intent?
Does it build trust?
Is it original, useful, and human?
Or is it just another competent-but-forgettable post?

It’s not a replacement for expert strategy. But it’s way better than publishing blindly, or trusting that your AI-written article is “probably good enough.”

How it works

Using the Quick Content Assessor is as simple as uploading a document or pasting a URL.

You drop in a piece of content. It gives you a breakdown of what’s working, what’s not, and what to fix.

Step 1: Upload or link to your content

Attach a doc or paste a live URL to your article, landing page, blog post, or guide.
You can also (optionally) include:

Your target keyword
The intended audience
The format (e.g. blog, landing page, comparison page)
A competitor example for benchmarking (if available)

The more you provide, the sharper the analysis.

Step 2: It runs a full diagnostic

Behind the scenes, it scores your content across eight major categories:

SEO fundamentals
Advanced on-page SEO
EEAT (Expertise, Experience, Authority, Trust)
Readability and engagement
Value and originality
Multimedia and enhancements
UX and conversion signals
Overall impact and trust

Each one gets a score out of 100, with commentary explaining why — citing the exact lines or gaps it’s responding to.

Step 3: It gives you a fix list

At the end, you’ll get a prioritised roadmap of what to fix — labelled high, medium, or low impact.

It’s not just “add more links” or “make it longer.” You’ll get specific, actionable feedback that actually improves the page.

Final Thoughts (and That Link Again)

Content doesn’t just need to exist. It needs to earn its keep.

The Quick Content Assessor won’t fix your strategy or write your next best-seller. But it will give you a brutally honest, high-signal read on whether your content deserves to rank — and what’s holding it back if it doesn’t.

If you care about quality, trust, and writing things worth reading, you’ll get a lot of value out of it.

Try it now: Use the Quick Content Assessor on ChatGPT

All you need is a doc or URL and a few seconds of honesty.

No setup. No subscription. No fluff.

If you need help implementing the fixes or building a strategy that goes beyond the basics, I offer consulting and content audits that go far deeper than any GPT can.

Drop me a message at graeme@gwcontent.co.uk or read more about my services.

Let’s make your content unskippable.

The Quick Content Assessor