The EEAT Checker
Most websites fail EEAT audits before they even know they need one.
You can rank for hundreds of keywords and still get ignored by AI search engines.
It's not that your content is bad; it's that you're invisible to the systems that matter.
Google needs to understand who you are, why you're credible, and whether you can be trusted. AI search engines need explicit proof of expertise, authority, and legitimacy before they'll cite you.
Most brands have solid blog content but are missing foundational trust signals:
No clear team pages
No credential documentation
No evidence of results
No transparency markers
That's where The EEAT Checker comes in.
It's a Custom GPT that audits your website against 81 EEAT page types (built on Lily Ray and Steve Toth's expanded framework) and identifies exactly which trust signals you're missing. It prioritises gaps by impact, scores your current coverage, and gives you a concrete roadmap to become citation-worthy.
Because in 2026, it's not enough to have great content.
You need to build the infrastructure that proves you're legitimate, and that starts by knowing exactly which EEAT pages you need to build.
What It Does
The EEAT Checker analyses your sitemap XML and maps your existing pages against 81 EEAT page types covering:
Experience, Expertise, Authoritativeness, and Trust.
It doesn't just tell you what's missing; it evaluates quality, checks for structured data, scores impact, and builds you a prioritised roadmap of exactly what to build next.
You'll see a structured audit showing:
Page Type – the EEAT signal being assessed
Status – whether it exists, its quality level, and schema implementation
Impact Score – how much this page affects your AI visibility
Priority – P0 (critical), P1 (high impact), P2 (valuable), or P3 (nice-to-have)
Action Required – what to build, improve, or optimise next
For example, it might recommend:
"Build a Team page with individual author profiles and credentials"
"Add FAQPage schema to your existing FAQ section"
"Create a Certifications & Accreditations page to establish authority"
"Publish customer testimonials with Review schema"
The result is a clear, actionable EEAT roadmap that shows not only what you're missing, but what matters most.
Who It's For
The EEAT Checker is built for businesses and strategists who need to prove legitimacy to AI systems, not just rank in traditional search.
SEO Strategists & AEO Specialists: Need visibility into which trust signals are missing and how to prioritise EEAT infrastructure.
Agencies & Consultants: Auditing client sites to identify entity gaps before planning content strategies.
SaaS, Service-Based, and Ecommerce Brands: Building the foundational pages that establish credibility with Google and AI search engines.
Marketing Directors & Founders: Proving expertise and trustworthiness to both customers and algorithms.
If you've ever wondered, "Why isn't AI citing us when we have the best answer?", this GPT gives you the diagnosis.
How It Works
The EEAT Checker transforms your sitemap into a prioritised EEAT roadmap in minutes.
It follows a structured five-step process:
Paste Your Sitemap XML: You provide your full sitemap XML (it must be pasted in or the GPT won’t work). The tool uses this as the authoritative list of your indexable pages.
Map Pages to EEAT Framework: It identifies which of the 81 EEAT page types you already have, evaluates their quality, and checks for structured data implementation.
Score Each Gap by Impact: Every missing or weak page type receives an impact score based on how much it affects AI trust signals and entity understanding.
Prioritise Your Roadmap: Pages are categorised into P0 (critical gaps), P1 (high-impact), P2 (valuable additions), and P3 (nice-to-have enhancements).
Generate Actionable Briefs: For your highest-priority gaps, you receive detailed page briefs showing exactly what to build, what schema to use, and why it matters.
Limitations
The EEAT Checker is built for precision and clarity, but like any strategic tool, it works best when paired with human judgment.
Here's what it doesn't do:
It doesn't fetch sitemaps automatically. You need to paste or upload your sitemap XML manually.
It can't verify credentials or certifications. It identifies whether these pages exist and are properly structured, but doesn't validate claims.
It doesn't write full EEAT pages for you. It shows you what to build and how to structure it, but content creation is still your job.
It won't analyse pages outside your sitemap. If it's not in the XML, it doesn't exist in the audit.
It doesn't measure traffic or rankings. This is about entity signals and AI trust, not performance analytics.
Think of it as your EEAT strategist in a box. A diagnostic tool that surfaces exactly what's missing and what to build next.
Summary
The EEAT Checker helps you see your website as AI search engines see it—not just as content, but as a credible, trustworthy entity.
By mapping your sitemap against 81 EEAT page types, it shows where you're building trust and where you're leaving gaps that make you invisible to AI systems.
It's a strategist's roadmap to entity clarity: structured, prioritised, and built for teams who want to be cited, not just indexed.
